Byredo Unveils Virasaat – The Brand’s First Luxury Jewelry Collection

Byredo steps into the world of high-end jewelry with the launch of Virasaat, a collection that explores the essence of self-expression through exquisite pieces crafted from precious metals and gemstones.

This debut collection fuses graphic modernity with rich cultural heritage, setting a new standard in luxury jewelry. "Emotions and design are intuitively connected for me. My mother and grandmother grew up in India, where jewelry is an important heirloom, deeply tied to personal identity. This fascination, combined with the influence of hip-hop culture that shaped my upbringing, inspired the Virasaat collection," said Ben Gorham, Byredo's founder and creative director.

A Fusion of Contemporary Aesthetics and Heritage

Captured through the lens of Kat Irlin, the campaign reflects the modern yet timeless nature of the collection. The jewelry—comprising necklaces, bracelets, rings, and earrings—is designed to harmonize with the body, creating totemic objects that evoke memories and emotions. These pieces are more than mere adornments; they are stories to be passed down through generations, much like the meaning behind the word Virasaat, which translates to "heritage" in Hindi.

The Virasaat collection emphasizes geometric precision and organic forms, blending graphic bars and rounded pearls into an infinite chain-link design. This contrast between industrial aesthetics and natural elements becomes a defining feature of Byredo’s visual identity.

Craftsmanship and Timeless Luxury

Each piece in the collection is handcrafted in Italy using sterling silver and 18k gold, with a strong emphasis on artisanal craftsmanship and artistic expression.