Brunello Cucinelli Introduces a New Collection of High-Style Eyewear

The first fourteen models, made from acetate, titanium, and horn, arrive just in time for sun-filled days...

Everything in the world of designer Brunello Cucinelli is touched by a certain breathtaking Italian romanticism. Take, for instance, the Sartorial glasses, which are part of his recent expansion into the eyewear market – they are characterized by the same level of craftsmanship we expect from Cucinelli's eponymous brand: Made in Japan from titanium (gold-plated) and come in a classic rounded aviator style. But, it’s their graduated lenses that truly embody Cucinelli's deep passion for his homeland. The lenses are crafted to mimic the suggestive light at dusk, when many Italians enjoy a glass of aperitif, eat light snacks, sip on negroni or spritz, and catch up with friends - all the while looking stylish. Molto bene, indeed.

Cucinelli introduced the glasses in a typically Italian way, inviting his friends, family, and members of the press to a historic villa in Rome. Models walked the groomed spaces at dusk, each wearing their Brunello Cucinelli look with a pair of stylized glasses. The collection consists of 14 styles (10 sunglasses and 4 optical frames) for men and women, with prices ranging from $643 for a pair of acetate frames to $2,700 for a set made of natural horn. The lenses are made from photochromic crystal or polyamide to enhance UV protection.

The glasses are crafted with subtle yet captivating details: hinge caps are inspired by the crest of Solomeo, the medieval settlement where the brand is located. The nose pads are adjustable, offering a nearly universal fit for most frames. Instead of highlighting the logo, the design discreetly incorporates it into every frame of the glasses.

Cucinelli's approach to tailoring and sportswear, not to mention his obsession with craftsmanship and textiles, has made him one of today's most sought-after designers. He dresses some of the world's most famous men, including Jay Z, Jeremy Allen White, Leonardo DiCaprio, Jeff Bezos, and Mark Zuckerberg.

Cucinelli, who harbors a deep love for philosophy, referred to Plato when speaking about the new frames. "Plato said: 'Beauty is the splendor of truth.' So, I sincerely hope that our glasses, which are so true and beautiful, will satisfy customers and achieve all the success they deserve." Consider it an opportunity to see the world through Cucinelli's eyes for a moment, and, trust us, it's always la dolce vita from that angle.