Gucci in the World of Tennis – New Advertising Campaign Featuring George Loffhagen

Gucci steps onto the tennis courts in style, honoring its heritage by presenting a collection that bridges the past and present...

Following a sporty outing with brand ambassador Jannik Sinner, the new campaign features tennis players George Loffhagen and Emma Cohen, showcasing a capsule collection inspired by the brand's 1970s archives.

At the heart of this collection is the Tennis 1977 sneaker, a vintage design revived to celebrate Gucci's legendary foray into tennis-related products. The shoes feature the distinctive Web stripes, a hallmark of the brand's identity, and the iconic GG monogram in white, combining nostalgia with contemporary appeal.

The clothing in the collection celebrates classic tennis aesthetics, created to capture the essence of Gucci's 70s tennis wardrobe. George Loffhagen sports everything from crisp white polo shirts and shorts to knitwear, with each piece subtly adorned with the signature Web stripes.

Accessories play a significant role, with items such as caps, wristbands, and bags enhancing the collection's sporty allure. Particularly striking is the racket backpack, a practical yet stylish addition that completes the entire ensemble.

The Gucci Tennis campaign is characterized by a minimalist aesthetic, naturally showcasing George Loffhagen and Emma Cohen. Against this clean backdrop, the monochromatic palette highlights the bold Gucci Web stripe, weaving a timeless story of heritage, sport, and modern sophistication.