Max Mara Fall 2024 Campaign: An Ode to Power and Sophistication

Max Mara unveils its Fall-Winter 2024 campaign, placing women at the forefront, celebrating their strength and control.

Inspired by the bold works of French writer Colette, the collection features designs that exude confidence and sophistication. At its core are tailored ensembles, meticulously crafted to showcase power through fashion.

Renowned photographer Craig McDean captures dynamic shots of models Bibi Breslin, Ali Dansky, and Luiza Perote. The collection emphasizes timeless pieces such as wrap coats, fitted turtlenecks, wide-leg pants, and long skirts. These garments not only follow the silhouette but also create an impression of elegance and determination.

The color palette aligns perfectly with this vision, offering subtle yet powerful shades. Key tones include gray, brown, ocher, and classic black. However, the collection also brings a touch of glamour with glittering accents and striking gloves, adding texture and intrigue to the seasonal pieces.

Stylist Tonne Goodman skillfully pairs sleek silhouettes with chunky boots and lace-up shoes, infusing a layer of urban edge into this sophisticated collection. As for beauty, Orlando Pita created simple, sleek ponytails, while makeup artist Diane Kendal stayed true to a minimalist and clean look, delivering an understated yet impactful makeup style.

Max Mara’s Fall-Winter 2024 campaign celebrates power through elegance, offering pieces that allow women to feel strong and modern, with an unmistakable touch of luxury.