Photo: Burberry
Photo: Burberry
Photo: Burberry
Photo: Burberry
Photo: Burberry
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When Burberry celebrates summer, the result is a visual ode to simplicity, elegance, and the warm sea breeze…
The High Summer 2025 campaign, captured by acclaimed photographer Drew Vickers, exudes a sense of freedom, escape, and distinctly British charm—this time embodied by iconic beauty Rosie Huntington-Whiteley and rising tennis star Jack Draper.
Shot aboard a yacht, bathed in golden light and kissed by the sea air, Rosie radiates effortless luxury. She appears in Burberry swimwear adorned with the brand’s signature check, flowing shirtdresses, and silk headscarves—paired with oversized sunglasses that channel retro glamour with a touch of modern ease.
In one of the campaign’s most striking moments, Rosie wears a delicate zip-up jacket over a minimalist bikini. Another image captures a candid mood: draped in a Burberry robe, towel wrapped around her hair, smiling as she faces the ocean breeze.
Under the creative direction of Daniel Lee, the collection offers a relaxed take on luxury: crochet handbags, check canvas totes, sheer cover-up dresses, and breezy layers that perfectly complement a nautical setting. It’s all infused with the spirit of “the British on holiday”—a natural escape from routine into sun-soaked moments where style becomes as instinctive as breathing.
Here, Burberry doesn’t dictate pace—it slows it down. In this collection, luxury is not just in the fabric but in the feeling: sun on the skin, salt in the hair, a smile without reason. Summer as it should be—washed in light, worn with quiet confidence.
