Zendaya in Floral Elegance for the New Louis Vuitton x Murakami Campaign

Zendaya once again captivates the fashion world as the face of the second phase of the collaboration between Louis Vuitton and renowned artist Takashi Murakami…

Launched in March, the new campaign offers a fresh interpretation of iconic floral motifs, presenting a collection of bags and apparel infused with a modern design approach.

With signature cherry blossoms, first introduced in the early 2000s, the collection makes a grand return, reimagined for contemporary trends. Dressed in soft pastel pink tones, Zendaya poses on the streets of Tokyo, while lavish floral patterns adorn every creation, creating a harmonious fusion of fashion and art.

In the first phase of this collaboration, the celebrated actress stunned with bold blue braids and retro-styled visuals, while in the new campaign, the visual aesthetics reach an even higher level. Captured by the renowned photography duo Inez & Vinoodh, the imagery conveys a playful yet sophisticated energy, set against vibrant backdrops—from dizzying roller coasters to serene parks, where floral motifs truly shine.

Murakami’s signature artistic expression, reflected in bold colors and dynamic compositions, is woven into every piece of the collection—from elegant designer bags adorned with floral monogram variations to silk scarves and statement footwear. The collection celebrates bold femininity while embracing the playful spirit synonymous with Murakami’s aesthetics.

Whether paired with casual denim or structured skirts, these pieces offer a flawless blend of classic elegance and modern luxury. As part of the launch, artist Takashi Murakami sent a special letter to Zendaya from Tokyo to New York, further emphasizing the global significance of this fashion project.

The new Louis Vuitton x Murakami collection is not just an homage to past collaborations but also a step forward in luxury fashion, intertwining nostalgic elements with an innovative design vision.