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Louis Vuitton opens a new chapter in its prestigious history with the launch of La Beauté Louis Vuitton, a collection dedicated to beauty and cosmetics…
This exciting project expands the brand’s vision, deeply rooted in travel and creative excellence. Premiering in Fall 2025, the collection introduces another iconic name—Pat McGrath, the British visionary and one of the most influential makeup artists in the world, who takes on the role of Creative Director of Cosmetics.
A Legacy of Beauty Meets Modern Innovation
McGrath, known for her unconventional artistic vision, has collaborated with leading designers and fashion houses, including Louis Vuitton, before launching her own brand, Pat McGrath Labs, in 2015. Her innovative approach and decades of expertise led her to become the first and only makeup artist to receive the title of Dame from Queen Elizabeth II in 2021.
Historically, Louis Vuitton has always been intertwined with beauty—from innovative vanity cases and cosmetic trunks designed for fine perfumes and skincare products to custom beauty accessories from the 1920s, such as powder compacts, brushes, and mirrors.
Two exceptional archival pieces from 1925 highlight this legacy:
- Le Milano, a personalized beauty case created for opera singer Marthe Chenal
- A luxurious vanity box designed for Polish composer Jan Paderewski
Even the first Louis Vuitton handbags were crafted with the idea of elegantly carrying essential beauty products.
Pat McGrath’s Vision for La Beauté Louis Vuitton
Reflecting on the launch, Pat McGrath shares that after more than 20 years behind the scenes at Louis Vuitton runway shows, she now has the opportunity to shape an entirely new dimension of luxury beauty, centered on craftsmanship, innovation, and artistry.
Louis Vuitton’s President and CEO, Pietro Beccari, emphasizes that this collection is a natural evolution for the brand, aiming to provide unparalleled quality and innovation to clients in their everyday lives.
While specific product details remain under wraps, La Beauté Louis Vuitton marks a new era in luxury, where the brand’s rich heritage is redefined through a contemporary, refined aesthetic.
