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Italian fashion brand Pinko has enlisted top model Mariacarla Boscono as the face of their Fall 2024 collection, and the results are truly mesmerizing.
The campaign, titled "Always Pazzesco," presents Boscono as the epitome of elegance and attitude. Photographed in a minimalist studio, Boscono captivates with her sleek hairstyles and bold red lipstick. Photographer Pablo Di Prima masterfully captures her sensual and glamorous side as she dons a series of striking pieces.
Creative director and stylist Lorenzo Posocco highlights key garments such as leopard print coats, leather jackets, and knitted dresses that exude relaxed luxury. The iconic Pinko Love bag also takes center stage, refreshed in oversized versions with super-soft leather and mirror effects.
The collection includes cropped tops, retro-style jeans, and mini skirts, adding a playful touch. Hair stylist Lorenzo Barcella works wonders with Boscono’s dark locks, while Seiko Nishigori completes her look with flawless makeup.
The campaign is accompanied by a dynamic film, featuring pulsating rhythms, where Boscono showcases her refined style in motion.