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Just in time for the Olympic Games, Nike and Jacquemus have joined forces once again to create a collection for the summer of 2024.
To mark this collaboration, the iconic brand and French designer have launched a campaign featuring tennis superstar Serena Williams, model Devyn Garcia, Paralympic athlete Beatriz Hatz, and football sensation Marie-Antoinette Katoto. The new collection consists of ten lifestyle pieces for men and women, showcasing the perfect blend of sporty chic and high fashion.
Exceptional pieces include elegant tracksuits, the Le Swoosh bag, and the highly anticipated Nike x Jacquemus Air Max 1 sneakers. The women's line is inspired by Paris, featuring statement bras and long, flowing skirts that exude French style.
According to Jacquemus, the collection is a love letter to the city of Paris and the incredible athletes who embody the Nike spirit. "I see the collection as a blend of sport, fashion, and culture in the most beautiful city in the world, where Nike athletes will be in the spotlight this summer," the French designer explained in a statement.
Previous collaborations have introduced innovative designs such as the J Force 1 sneakers, inspired by the iconic Air Force 1, and unique high-fashion interpretations of 90s sportswear. Their spring 2024 collection also introduced the distinctive Le Swoosh bag.