Photo: Prada
An actor absorbs the personalities of the characters they portray – yet, at the core, the audience always recognizes the real person behind the role, whose essence shapes the illusion.
In Prada's new Spring/Summer 2025 men's campaign, actor Harris Dickinson does not step into a character but appears as himself – revealing the truth of an actor playing their own reality. Captured by the lens of renowned photographer Steven Meisel, different facets of Dickinson’s personality come to life – from dynamic to contemplative, energetic to effortless. Similarly, the clothing transforms with his presence, shifting in response to his stance, actions, and individuality.
Instead of embodying various personas or delivering a scripted narrative, this campaign presents multiple perspectives of a single individual, unveiling the nuances of his identity and authenticity. He is the protagonist of his own story, and Prada’s collection highlights the power of clothing to reflect one's character and confidence.
The creative direction of the campaign is led by Ferdinando Verderi, who, alongside Steven Meisel, has crafted a narrative that transcends traditional fashion presentation, evolving into an introspective study of identity through the lens of style.
