Fendi is placing a pop-up boutique in SoHo, with tempting vending machine window displays…
SoHo is one of the favorite locations for New Yorkers as well as for tourists, but equally attractive to those who can’t get enough of exclusive shops and fashion boutiques. Even though it’s maybe too little too late for Fendi to open a SoHo boutique, Roman Luxury House had done an extensive research in order to combine its codex with the location overall mood. The concept of this unique store, on 122 Green Street, will cover selling of exclusive products via luxury vending machines with glaring neon ads #FendiSoHo, which will attract much wanted shopper’s attention.
Studio apartment with the size of a pop-up boutique owns design elements like natural bricks, old parquet floors, colorful rugs and magical chandeliers. Furniture pieces are made from iron and brass with natural vintage finishing touches with balanced bright colors, refined leathers and silky velvet, adapted to Fendi codex.
Pop-up Fendi SoHo boutique was officially open this month, by showing off the famous Petites models, including Petite 2Jours, Petite 3Jours and Mini Peekaboo. Until December 31st, this store will show off a different theme every month.
