Versace Launches Campaign for Medusa 95 Kleio Bag Featuring Ningning of aespa

Ningning, a member of the popular K-pop group aespa and a global ambassador for Versace, stars in the latest campaign for the Medusa 95 Kleio bag.

Her distinctive style and natural charisma perfectly highlight the key features of the Kleio bag—its elegant softness, contemporary aesthetic, and powerful design, marked by the iconic gold Medusa '95 detail.

The Medusa 95 Kleio Bag

The bag is crafted from exceptionally soft nappa plongé leather, which becomes even more supple over time, offering a luxurious feel and lasting comfort. Its pillow-like silhouette emphasizes the material's warmth, while the metallic Medusa clasp adds a sharp contrast and timeless recognition of the Versace style. A gold chain allows the bag to be worn as a shoulder bag or crossbody, while the interior, lined with tonal nappa leather, exudes a harmonious and sophisticated look.

Mythological Inspiration

The name Kleio draws from classical mythology, inspired by one of the nine muses—divine figures symbolizing literature, science, and art. This connection infuses the bag with a blend of modern luxury and deep symbolic and mythological inspiration.

Campaign Highlights

Photographed by Mok Jung Wook, the campaign captures intimate portraits of Ningning, successfully conveying the spirit of the Medusa 95 Kleio bag. In the images, the K-pop star carries the bag as an essential everyday accessory, perfectly complementing the fall and winter outfits from Versace's 2024 collection. Her poise and presence further accentuate the bag’s energy and modernity, transforming it into a fashion statement that balances functionality with art.

This campaign stands as another testament to Versace's ability to merge its signature aesthetics with innovative design, leaving an indelible mark on the world of luxury fashion.