Digital Innovations in the Service of Exhibitors and Visitors

Salone del Mobile.Milano is continuously enhancing its digital ecosystem to effectively and engagingly connect visitors, exhibitors, and the global design community.

Today, more than ever, innovation is focused on the digital sphere. As a leading global platform in its sector, Salone del Mobile embraces this transformation by expanding its online presence, further strengthening connections between exhibitors, professionals, journalists, students, and design enthusiasts. The digital platform is constantly evolving, providing a comprehensive and interactive experience, while fostering a strong connection with the community through social media.

As part of this digital advancement, Salone has launched a new website redesign, offering a more intuitive and immersive user experience. The revamped portal introduces a modern design, clearly structured content, and optimized access to essential resources for exhibitors, visitors, and the media. These improvements are aligned with the highest digital standards and are based on four key pillars:

• Accessibility – The platform is designed to be user-friendly, with easy navigation optimized for both mobile and desktop devices.
• Personalization – Data collection and analysis allow the site to offer tailored content and suggestions, helping visitors plan their trade fair experience.
• Interactivity – New tools, such as interactive maps, exhibitor search, and matchmaking systems, enable more efficient navigation throughout the event.
• Enhanced content – The portal now features exclusive design stories, video content, and interviews with industry leaders, contributing to a richer cultural dialogue.

As part of its cultural mission, Salone is strengthening its narrative projects through contemporary digital formats. In collaboration with renowned voices from the design industry, the platform delivers authentic and diverse perspectives, solidifying its role as a promoter of innovation and design culture. The content strategy emphasizes quality, diversity, and multi-platform distribution, effectively reflecting the complexity and richness of the design world.

For exhibitors, personalized communication services and new digital tools have been introduced, enhancing already popular features such as matchmaking and appointment booking systems. These innovations not only optimize time spent at the event but also ensure high-quality business connections in real time, making participation in Salone even more effective.

For visitors, the platform offers a wide range of digital services to enhance their experience at the fair. From online ticketing and interactive maps to exhibitor search tools and appointment scheduling, everything is designed to streamline event navigation. Following the success of last year’s edition, visitors will once again have access to a personalized video report summarizing their stand visits, delivered directly to their email inbox. This innovative service, combining technology and data analysis, represents another step toward personalized digital experiences.

Additionally, the strategic collaboration with Fuorisalone remains a key element of the event. Through the fuorisalone.it platform, exhibitors will gain additional visibility, as their locations within the fair and related city events will be integrated into a unified map. This integrated approach creates a holistic experience, linking exhibition spaces with the urban environment, bringing design closer to a broader audience in an interactive and innovative way.