Photo: Businesswire / Jack Daniel's
Fast cars meet Tennessee whiskey — off the track, of course.
Jack Daniel’s and the Formula 1 team McLaren initiated their partnership in 2023, uniting two of the biggest names in whiskey and racing. This week, the Tennessee whiskey brand announced the release of its new limited edition bottle for 2024 to commemorate this ongoing collaboration.
Formula 1 has exploded in popularity worldwide, leading to new races in Miami and Las Vegas in recent years and higher ratings for races globally. Jack Daniel’s continues to be one of the best-selling whiskey brands around the world, so it makes sense that these two ubiquitous names would join forces in an effort to expand their already profitable businesses.
Last year saw the release of the first collaborative bottle, and while this year’s design looks very different, the whiskey inside is still the classic Old No. 7. That means it’s made from a mashbill of 80 percent corn, eight percent rye, and 12 percent malted barley, bottled at 80 proof, and filtered (or “mellowed,” as Jack says) before aging in the barrel.
The brand is calling the new label design a “papaya twist” on the classic Old No. 7 logo, incorporating McLaren’s heritage colors, which the team reintroduced in 2018. This actually translates to orange and black racing stripes that cross the label diagonally, with “McL x JD” featured prominently underneath the Jack Daniel’s name.
“We’re proud to celebrate the continued partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity,” said Jack Daniel’s global brand director Jamie Butler in a statement. “Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate into the new racing season.”
