Milano Home 2025: A New Platform for the Home World Looking Towards the Future of Retail

Milano Home is preparing for its second edition, focused on the key principles of the exhibition: new quality products for the home world and new ideas to support the retail sector.

Organized by Fiera Milano, in collaboration with Ge.fi, Milano Home will take place from January 23 to 26, 2025, continuing to develop an event aimed at being a platform for networking and dialogue in the home sector. This event brings together manufacturers of excellence and leaders of the specialized retail sector, seeking new ways to evolve and remain a point of reference for consumers.

In a global context marked by profound changes in consumer behavior and production and distribution strategies of brands in the home sector, Milano Home aims to promote a new "Product Renaissance," focusing on quality production and the recovery of a production culture that values beauty and quality. In this way, sector operators and regions are directed towards new opportunities.

At the heart of this initiative, Milano Home places specialized stores as the center of relationships between all players in the supply chain: industrial and artisanal producers, designers, distributors, and end customers. The retail sector in Italy is represented by 38,000 points of sale that sell at least one home decoration product (furniture, tableware, kitchenware, decoration, textiles, fragrances, gifts, floral decoration), employing a total of 100,000 people and generating a turnover of more than 16.5 billion euros (source: Hoover 2022).

Global Demand for Italian Quality and Style

Italian quality and excellence are becoming an important lever for Italian exports. With over 2.6 billion euros recorded last year, Italian exports of home sector products are among the top 10 globally, and the forecast for 2027 predicts an increase in Italian exports: +1.8% in 2024 and +3.3% annually on average for the period 2025-2027 (source: Expoplanning).

Milano Home Academy: Training for Sector Operators

The Milano Home event calendar includes over 80 hours of training over 4 days, divided into numerous events designed to stimulate creativity, improve performance, and develop innovation. These sessions will provide practical skills and insights into the latest trends in the sector.

Products, Trends, and News: Pavilions and Special Areas

The Milano Home itinerary is divided into four pavilions: Elements, Vibes, Mood, and Taste, offering a wide range of ideas and innovations for home furnishings, decoration, textiles, and fragrances.

Elements celebrates excellence in home décor, where tradition and research come together with companies that transform ancient materials and innovative concepts into creative and sustainable solutions. Vibes offers style trends for stores, showcasing fragrances, fabrics, and objects that engage the senses, promote well-being, and create immersive experiences. Mood is the place where design is an expression of creativity and lifestyle, with objects that make living environments unique. Finally, Taste is dedicated to the art of the table, offering products for cooking and conviviality, transforming hospitality into a sophisticated experience.

In addition to the pavilions, where the exhibition is concentrated, there are numerous special theme areas celebrating craftsmanship and sustainability. Manifatture in Scena – designed in collaboration with experienced architect Ulderico Lepreri, known for his expertise in the art of the table – highlights great European manufacturers and the art of the table with a spectacular installation. The Green Circle – curated by bioclimatic architect Isabella Goldman – explores global sustainable innovations with new materials and products. Brand Power also returns as the only initiative in Italy that brings together award organizers and brands with industry, distribution, and service marketing. This year, the special Piazza di Carta project debuts, an area entirely dedicated to stationery and the world of paper and writing.