Milano Home Academy for a New Era of Home Retail

Training and inspiration to promote the role of stores in the history of artisanal and productive excellence: meetings and workshops on the transformation of trends and consumption are returning to support the development of increasingly advanced levels of detail.

Milano Home expands its offer with a wide range of training sessions for professionals and retailers in the home sector. Training is not only an opportunity for improvement but also a strategic tool for predicting trends, interpreting market changes, and strengthening the role of stores as showcases for excellence in craftsmanship and production. In a context where heritage and tradition go hand in hand with sustainability and innovation, these events will provide valuable insights into transforming retail spaces into increasingly relevant and innovative environments.

Retail Academy: The Shopping Experience

Retailers are the first to anticipate market changes and adapt to new consumer needs. At Milano Home, the Retail Academy becomes a privileged space for developing their knowledge and tackling the challenges of the sector. A full calendar of events will address key topics such as customer relationship management, the evolution of the shopping experience, the integration of online commerce, and the optimization of retail space, providing retailers with practical tools to become leaders of change.

PoliDesign: New Frontiers of Retail and Living

One of the most anticipated events, the talks led by Poli.Design, represent a key opportunity to explore new frontiers of living and interior design. Professionals and retailers will have the chance to discuss topics such as widespread residential living, the use of new materials, and the multi-channel dimension, and will be inspired to tell the story of beauty and well-made products in a unique and engaging way through the items they offer.

Platform: Conversations on the Future of Living Spaces

This edition brings a renewed collaboration with Platform, an international magazine on architecture, design, and interiors, through a series of meetings exploring how lifestyles are redefining living spaces. Together with international experts, projects that integrate design, local craftsmanship, and manufacturing excellence will be showcased, offering retailers ideas on how to interpret new customer needs through objects and home accessories.

Talks and Workshops

The Milano Home program will offer a rich schedule of talks and workshops dedicated to key topics for industry professionals. Aperitivi Olfattivi will explore the world of fragrances and their impact on creating unique atmospheres, while the Floral Design Workshop will focus on floral styling as a design element. The Taste the Future laboratory will offer an innovative perspective on how table culture is evolving, while Piazza di Carta will be a true laboratory dedicated to the art of paper and its creative applications. Finally, meetings and talks within Brand Power will analyze opportunities in the promotional and incentive sectors, providing valuable insights for retailers seeking new growth strategies.