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Dar Al Arkan, the leading real estate company in Saudi Arabia, together with the Elie Saab brand, announces the launch of Etoile by ELIE SAAB, paving the way for the renowned international fashion designer’s first branded residences in the Kingdom.
For the first time in Saudi Arabia, the iconic style and elegance of Elie Saab can be found in SEDRA, the first integrated community of its kind in Riyadh. Etoile by ELIE SAAB represents an oasis of luxury and tranquility, with homes that exude luxury while being deeply rooted in tradition. This new address offers a variety of 3- and 4-bedroom villas under the two categories of Wadi Villas and The Villas, providing uninterrupted views of the breathtaking canyons from the comfort of meticulously crafted residences.
The grandeur of Etoile by ELIE SAAB is further highlighted by its iconic architecture. The monolithic structures with their window boxes, adorned in ancestral textures and hues, offer a cosmopolitan lifestyle in a serene community. It embodies luxury living at its finest with warm wood finishes, cool flawless marble, and a luxurious cream palette creating an atmosphere of pure splendor. The villas will feature the unique aesthetic touch of ELIE SAAB’s exquisitely crafted interior design using exclusive pieces from the ELIE SAAB Maison collection. From bedrooms with spacious walk-in closets and en-suite bathrooms to exquisite gardens providing the perfect ambiance to unwind, rejuvenate, and reconnect with the beauty of nature, the design elements of this project seamlessly blend practicality with royal aesthetics.
Yousef Al Shelash, Chairman of Dar Al Arkan, said: “Luxurious living in the heart of Riyadh will elevate the Kingdom’s appeal for discerning residents and global investors keen on setting up base here. We are more than proud to join forces with ELIE SAAB, a longstanding partner, to bring their first branded residences to the Kingdom. Etoile by ELIE SAAB offers a truly luxurious experience for those seeking peace and sanctuary in the midst of a bustling environment. With this project, we hope to bring a unique mix of traditional architecture with the signature style of Elie Saab while setting a new benchmark within the real estate sector in the country.”
Elie Saab Jr, CEO of the ELIE SAAB Group, said: “We are excited to start a new journey in Saudi Arabia with Dar Al Arkan. Luxury, elegance, and craftsmanship are key to our brand’s timeless appeal, and we are delighted to bring these to Etoile by ELIE SAAB at SEDRA. Designing bespoke living that reflects the heritage and culture of the Kingdom while providing aesthetically pleasing modern amenities is a challenge that we were more than happy to take on. Etoile reflects all that ELIE SAAB as a brand stands for today – it is elegant, classic yet sleek and modern and is designed to elevate one’s living experience.”
Housing Etoile by ELIE SAAB, SEDRA combines modern and aspirational living with the unique heritage and history of Saudi Arabia with Salmani architecture at its heart. Located north of Riyadh, the world-class community is strategically located close to the city’s prominent destinations, with easy access to the main roads. Vast green spaces, parks, sports facilities, community centers, and state-of-the-art education and medical centers ensure that the self-contained community offers holistic living for all residents.
With an enviable portfolio of elegantly designed residences, Dar Al Arkan has cemented its standing as a much sought-after real estate solution provider in the country. The launch of this project further reinforces the commitment of the company to crafting experiences that resonate with the lifestyle and aspirations of the citizens of Saudi Arabia.